Do you have a Twitter account, Facebook account or maybe even a Pinterest or Foursquare places account? Well if so that puts you ahead of a vast majority of other businesses.
However the real the question I now ask is "How is all these social media channels working in your business?" Most businesses if they are honest will realise they are nowhere near where they want to be in having an effective social strategy. This is where social media optimisation as provided by Paul Therond comes
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