The Leith Cycle Co in Edinburgh has also got my attention along with the other cycle companies I have reviewed mainly because of its high placement in Google map results. So well done on that!
When I landed on the website I was presented with a clean and basic layout, which has always shown to increase engagement online. I also really like the picture they have of their shop, which really does look like a great place to visit.
I am also impressed that they have an email marketing list
Wednesday 28 November 2012
The Bike Chain
The Bike Chain in Edinburgh is another bike shop, which has got onto the radar of The eMarketing Coach for good reason. When you first land on the website you are presented with a range of options and images of cycling gear etc. to choose from. They have definitely gone for the more e-commerce website layout as compared to Ronde (reviewed here) who have gone for the more minimal stylish look.
However I really can't fault this at all as the website is well designed and gets straight to
However I really can't fault this at all as the website is well designed and gets straight to
Tuesday 27 November 2012
Ronde Cycle Shop Edinburgh
This local business review by The eMarketing Coach is meant for the business owner and students of online marketing. If you are the business owner of Ronde Bicycle Outfitters it is suggested that you read this strategic review in full as it could result in a decent profit bonus if implemented sooner rather than later. Provided with compliments from the Coach.
What I like about this company?
I really like what this bicycle shop in Stockbridge, Edinburgh are doing with their website and
What I like about this company?
I really like what this bicycle shop in Stockbridge, Edinburgh are doing with their website and
Wednesday 21 November 2012
Youtube Mistake #1 – Poor Choice of Video Title
The video’s title is one of the most important considerations when putting up a video. The name should describe the video and reflect your keywords, product, service or the problem the video addresses. The title is indexed (meaning searching lets people find it by name) and, if the title is something people look for, you have a good chance of being found.
The video title should also have your phone number in it. When your video comes up in a search, the entire title is high-lit, and having
The video title should also have your phone number in it. When your video comes up in a search, the entire title is high-lit, and having
Top 5 Mistakes Businesses Make with YouTube Marketing
YouTube is a video sharing site and powerful medium for advertising your business, services and products. YouTube is free, extremely popular and serves over 1 billion videos every day to viewers.
YouTube rivals Google for pure number of searches and people do search for information on products or services - just like yours. Imagine what it would mean to your business if people actively looking for your services found your video. They have a problem, look for a solution – and they find
YouTube rivals Google for pure number of searches and people do search for information on products or services - just like yours. Imagine what it would mean to your business if people actively looking for your services found your video. They have a problem, look for a solution – and they find
Tuesday 20 November 2012
eMarketing Strategy
How to create competitive advantage in today's crowded eMarketing landscape
The world of online marketing (or what I prefer to call eMarketing) has changed immensely over the last few years. From the early days of email and search marketing pre 2000's to all the new developments in social media, mobile marketing and location based marketing over the last 5 years. This is both exciting but at the same time overwhelming especially for new entrants into the eMarketing industry and business
The world of online marketing (or what I prefer to call eMarketing) has changed immensely over the last few years. From the early days of email and search marketing pre 2000's to all the new developments in social media, mobile marketing and location based marketing over the last 5 years. This is both exciting but at the same time overwhelming especially for new entrants into the eMarketing industry and business
Conversion Mistake Five: A Failure To Communicate
Your customers don’t want to deal with faceless, anonymous web sites. They want to deal with real people like you, not a website.
You need to ‘get real’. Make sure you have contact information, including your address, phone number, even social profiles and links to free report landing pages on your main site.
Social profiles - such as your business on FaceBook or LinkedIn let prospects know you are a real business. Knowing who they are dealing with helps establish their sense of
You need to ‘get real’. Make sure you have contact information, including your address, phone number, even social profiles and links to free report landing pages on your main site.
Social profiles - such as your business on FaceBook or LinkedIn let prospects know you are a real business. Knowing who they are dealing with helps establish their sense of
Saturday 17 November 2012
Conversion Mistake Four: Sending Visitors Off Your Site
Once you get people to your site, you want to keep them there, on your ‘money page’, until they pick up the phone, fill out a form, or click the ‘Buy’ button. Offer as few distractions at this point as possible – focus on converting this visitor into your next customer.
Navigation links, YouTube videos and related blog posts are all great ways to get people to your site. That is their purpose – to bring people to your sales page.
But once they are on your site, the rules
Navigation links, YouTube videos and related blog posts are all great ways to get people to your site. That is their purpose – to bring people to your sales page.
But once they are on your site, the rules
Conversion Mistake 3: No clear next action
When a visitor arrives at your site, they have no idea what you want them to do. You have to tell them what it is you want from them by giving them a clear next action to take. Each page has a desired outcome and you need to let them know what you expect them to do and why it is in their interests to do so.
Too many people write in ‘passive voice’ instead of ‘active voice’. They start sentences with ‘If you are interested in…’ or other ‘soft’ language. They are afraid of
Too many people write in ‘passive voice’ instead of ‘active voice’. They start sentences with ‘If you are interested in…’ or other ‘soft’ language. They are afraid of
Conversion Mistake 2: Hiding Important Information
As we said before, if people can’t find what they want quickly, they will move on quickly. They won’t hunt for what they need on your page – put it out front for them, where they can find it. Decide what your page is supposed to say to your customer, and then say it. The most common mistake in this area for local businesses is not having a telephone number clearly displayed on every page of the website.
Make it easy to find your name, location and your hours of operation, the key
Make it easy to find your name, location and your hours of operation, the key
Friday 16 November 2012
Using LastPass Password manager
One of the craziest things about living in this new digital world is the amount of passwords we have to remember. This is especially true when you work in online marketing as I do.
Not only do you have to remember all your own passwords but also a lot of the passwords of your clients too. This is why I'm so happy I started to use a password manager called LastPass.
Now I had been using another password manager called RoboForms, which did the job fairly well but after trying LastPass I
Not only do you have to remember all your own passwords but also a lot of the passwords of your clients too. This is why I'm so happy I started to use a password manager called LastPass.
Now I had been using another password manager called RoboForms, which did the job fairly well but after trying LastPass I
Thursday 15 November 2012
Conversion Mistake 1: Confusing and Distracting Visitors
A common misconception is that business owners think they only get one chance to sell their customers, so everything possible goes onto the page. It seems like a good idea – show as much as possible and cast the widest net.
But what happens when people come to your site? What they are looking for is lost among all the clutter. Internet searchers are impatient, and if they don’t see what they want in 8 seconds or less, they hit the ‘back’ button. When that happens, you have lost
But what happens when people come to your site? What they are looking for is lost among all the clutter. Internet searchers are impatient, and if they don’t see what they want in 8 seconds or less, they hit the ‘back’ button. When that happens, you have lost
Wednesday 14 November 2012
Top 5 Reasons Your Website [Does Not] Convert
The vast majority of local customers start with a web search. The lion’s share of that traffic goes to the web sites on the front page of Google. You would think that if your website is on Google’s first page, prospects should pour in.
Lots of businesses throw time and money trying to get their website a first page. The problem is - once they get there, nothing happens.
All too often, local business owners find that valuable ‘page 1’ traffic doesn’t always turn into a stream
Lots of businesses throw time and money trying to get their website a first page. The problem is - once they get there, nothing happens.
All too often, local business owners find that valuable ‘page 1’ traffic doesn’t always turn into a stream
Conversion Mistake 1: Confusing and Distracting Visitors
A common misconception is that business owners think they only get one chance to sell their customers, so everything possible goes onto the page. It seems like a good idea – show as much as possible and cast the widest net.
But what happens when people come to your site? What they are looking for is lost among all the clutter. Internet searchers are impatient, and if they don’t see what they want in 8 seconds or less, they hit the ‘back’ button. When that happens, you’ve lost
But what happens when people come to your site? What they are looking for is lost among all the clutter. Internet searchers are impatient, and if they don’t see what they want in 8 seconds or less, they hit the ‘back’ button. When that happens, you’ve lost
Monday 12 November 2012
Integrated Marketing Communications
Integrated marketing communications are the key to creating a powerful on-going marketing campaign that will serve your company for many years to come. We would go as far as to say that the difference between companies that were once small and those that stay small are that the larger the ones are applying this principle of integrated marketing media to their business plans.
Integrated marketing communications is based on the simple philosophy that each marketing media whether it be
Integrated marketing communications is based on the simple philosophy that each marketing media whether it be
Brand Strategy
Having an effective brand strategy has been important since the dawn of advertising. This is nothing new, however the increasing importance and vitality of a strong brand is being heightened even further because of the proliferation of online marketing and increasing areas where people can engage and appreciate your brand.
Case in point is social media where a consistent well designed personal or corporate brand that is duplicated across all media touch points will make you stand head
Case in point is social media where a consistent well designed personal or corporate brand that is duplicated across all media touch points will make you stand head
Commercial Photography
A picture speaks a thousands words!
This is especially true in the world of online marketing where attention spans are limited and the ever looming back button is always present. So to win the game of online marketing you need every strategic asset you can get and winning commercial photography is definitely one of these assets.
Our commercial photographer is the highly creative and engaging Rachel Vernall who has an eye for detail and capturing the winning shots that best illustrate
This is especially true in the world of online marketing where attention spans are limited and the ever looming back button is always present. So to win the game of online marketing you need every strategic asset you can get and winning commercial photography is definitely one of these assets.
Our commercial photographer is the highly creative and engaging Rachel Vernall who has an eye for detail and capturing the winning shots that best illustrate
SEO Copywriting
SEO Copywriting combines two powerful forces together to create a sum greater than the parts. Search engine optimisation (SEO) is the lifeblood of many online businesses and when combined with the power of words you have a recipe for something special indeed.
Now there are two ways that conventional copy-writing can go online.
Copy written for search engines not humans
I am sure we have all had times when we have landed on a website and something just didn't feel quite right.
Now there are two ways that conventional copy-writing can go online.
Copy written for search engines not humans
I am sure we have all had times when we have landed on a website and something just didn't feel quite right.
Google Analytics Training
Paul Therond is a qualified Google Analytics consultant and on any given day you will find him deep in Google Analytics and other tools to find opportunities for himself and clients.
However the sad truth is that most business owners don't fully appreciate the power of Google Analytics and the profitable insights that can be gleaned.
However to be perfectly honest most business owners should not be focusing on this type of analysis but rather have people in place who have done Google
However the sad truth is that most business owners don't fully appreciate the power of Google Analytics and the profitable insights that can be gleaned.
However to be perfectly honest most business owners should not be focusing on this type of analysis but rather have people in place who have done Google
Website Optimisation
Website optimisation is the name that I give to the service most people associate with getting a website designed. It is a key distinction and the reason I prefer to call it this is to illustrate an important point, "Your website is never fully designed."
Your website whether it is 2 years old or 2 hours old is never fully completed as to compete in the ever changing world of online marketing it is going to have to adapt to a number of things that regularly change.
New
Your website whether it is 2 years old or 2 hours old is never fully completed as to compete in the ever changing world of online marketing it is going to have to adapt to a number of things that regularly change.
New
PPC Management
PPC Management (pay per click management) is an integral part of any online marketing campaign. The reason is primarily because of how quickly results can be achieved using PPC platforms such as Google Adwords, Facebook Ads and Linkedin Ads.
The results that are achieved from these PPC platforms can then be reinvested to created a stronger, more diversified integrated marketing mix that will significantly compound the return on investment of your marketing both online and offline.
If
The results that are achieved from these PPC platforms can then be reinvested to created a stronger, more diversified integrated marketing mix that will significantly compound the return on investment of your marketing both online and offline.
If
Sunday 11 November 2012
Bulk Email Marketing
Bulk email marketing is arguably still one of the most effective online marketing strategies available to businesses. Give me one week with a business that is not currently using email marketing and within one week you could easily have 4-7 new sales in your business by using an effective bulk email marketing campaign.
Is this spamming you may ask?
Well no, it is only SPAM if you send marketing messages to people who don't know you and have not requested your information. There are
Is this spamming you may ask?
Well no, it is only SPAM if you send marketing messages to people who don't know you and have not requested your information. There are
Social Media Optimisation
Do you have a Twitter account, Facebook account or maybe even a Pinterest or Foursquare places account? Well if so that puts you ahead of a vast majority of other businesses.
However the real the question I now ask is "How is all these social media channels working in your business?" Most businesses if they are honest will realise they are nowhere near where they want to be in having an effective social strategy. This is where social media optimisation as provided by Paul Therond comes
However the real the question I now ask is "How is all these social media channels working in your business?" Most businesses if they are honest will realise they are nowhere near where they want to be in having an effective social strategy. This is where social media optimisation as provided by Paul Therond comes
Mobile Marketing Agency Service
When dealing with Paul one of the key aspects he will look at is your mobile marketing strategy and how we can act as your mobile marketing agency by identifying local trends and plans of actions suited to your business.
The explosive growth of mobile marketing and specifically smart phones means that any business that does not take hold of it will be left behind by their competitors. Or if you are currently feeling the heat when it comes to the current recession and are needing more
The explosive growth of mobile marketing and specifically smart phones means that any business that does not take hold of it will be left behind by their competitors. Or if you are currently feeling the heat when it comes to the current recession and are needing more
Friday 9 November 2012
Local SEO Services
Paul Therond provides a range of Local SEO Services that will generate new leads for local businesses of all types. This is done through the creation and optimisation of Google Local Places listings, which are now often promoted to the top of Google for local based searches.
What is an example of a local search? A local search could include for example "Florist in London", which when searched you will see a Google Map showing various options to choose from in London. The power in this
What is an example of a local search? A local search could include for example "Florist in London", which when searched you will see a Google Map showing various options to choose from in London. The power in this
Webmaster SEO Training
The most important part of any website design project is the point where the web designer/developer delivers the completed project. At this point most website owners can feel quite overwhelmed and not really know what to do or how to do it properly. Being an effective webmaster or more specifically Webmaster SEO practitioner is a skill that needs to be learnt and the reason this service is being offered.
Too many websites suffer at this point due to a lack of skills and knowledge on the
Too many websites suffer at this point due to a lack of skills and knowledge on the
Wednesday 7 November 2012
Making Your Website Lightning Fast!
Disabling Shareaholic Wordpress plugin and other tweaks
Something I can be quite fanatical about is website speed and it is for good reason as search engines like Google are now actually promoting faster websites higher in their rankings. There has also been data that has shown that 40% of website users will abandon a website if it takes longer than 3 seconds to load.
So it is with good reason that I am fanatical about it and as a business and website owner I think you should be too. So
Something I can be quite fanatical about is website speed and it is for good reason as search engines like Google are now actually promoting faster websites higher in their rankings. There has also been data that has shown that 40% of website users will abandon a website if it takes longer than 3 seconds to load.
So it is with good reason that I am fanatical about it and as a business and website owner I think you should be too. So
Sunday 4 November 2012
Jelly Bean i9000 ROM
I have decided to post this update on what I now feel are the best Jelly Bean i9000 ROM options for the Samsung Galaxy S. This has been a long road for me with testing a lot of different options and continuously flashing a different ROM option whenever I would notice a bug or something that I just personally didn't like. I also understand that choosing a custom ROM is quite a personal decision and for this I will be giving a write up on three options you should have a look at for the
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