Your customers don’t want to deal with faceless, anonymous web sites. They want to deal with real people like you, not a website.
You need to ‘get real’. Make sure you have contact information, including your address, phone number, even social profiles and links to free report landing pages on your main site.
Social profiles - such as your business on FaceBook or LinkedIn let prospects know you are a real business. Knowing who they are dealing with helps establish their sense of
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