A common misconception is that business owners think they only get one chance to sell their customers, so everything possible goes onto the page. It seems like a good idea – show as much as possible and cast the widest net.
But what happens when people come to your site? What they are looking for is lost among all the clutter. Internet searchers are impatient, and if they don’t see what they want in 8 seconds or less, they hit the ‘back’ button. When that happens, you’ve lost
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