When a visitor arrives at your site, they have no idea what you want them to do. You have to tell them what it is you want from them by giving them a clear next action to take. Each page has a desired outcome and you need to let them know what you expect them to do and why it is in their interests to do so.
Too many people write in ‘passive voice’ instead of ‘active voice’. They start sentences with ‘If you are interested in…’ or other ‘soft’ language. They are afraid of
No comments:
Post a Comment