Once you get people to your site, you want to keep them there, on your ‘money page’, until they pick up the phone, fill out a form, or click the ‘Buy’ button. Offer as few distractions at this point as possible – focus on converting this visitor into your next customer.
Navigation links, YouTube videos and related blog posts are all great ways to get people to your site. That is their purpose – to bring people to your sales page.
But once they are on your site, the rules
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