As we said before, if people can’t find what they want quickly, they will move on quickly. They won’t hunt for what they need on your page – put it out front for them, where they can find it. Decide what your page is supposed to say to your customer, and then say it. The most common mistake in this area for local businesses is not having a telephone number clearly displayed on every page of the website.
Make it easy to find your name, location and your hours of operation, the key
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