Dear business owner,
Are you frustrated with the results you are getting from your online marketing? Is the eMarketing return on investment you are achieving needing to be looked at? Well if you are like most business owners the answer is yes!
The reason is quite simple, you just don't have all the time to do the ever changing lists of actions for online marketing.
This is where The eMarketing Coach (Paul Therond) can step in and identify your personalised keys to online success
Tuesday 30 October 2012
How you can identify and (fire) your worst clients!
Your worst clients are doing nothing but hold you back, so in this article we are going to have a look at a step by step process to firing them for the benefit of you and your best clients.
In your business you more than likely have the 80/20 rule in operation. 80% of your clients are a joy to work with (appreciate your service and pay on time etc.) but 20% are a nightmare. The resources, attention and fire dousing you have to do with them actually affects your ability to truly serve the
In your business you more than likely have the 80/20 rule in operation. 80% of your clients are a joy to work with (appreciate your service and pay on time etc.) but 20% are a nightmare. The resources, attention and fire dousing you have to do with them actually affects your ability to truly serve the
Tuesday 16 October 2012
SEO Keyword Suggestions by HitTail
As I logged into my Wordpress dashboard this evening I noticed a new plugin called SEO Keyword Suggestions by HitTail version 1.01. Now this was something that immediately got my attention as I am looking for a new keyword research tool built straight into the Wordpress dashboard.
I have used keyword research plugins in the past such as Yoast SEO, but eventually disabled it due to issues I was having with how it displayed posts in my Google Chrome browser. So I am hoping this will be worth
I have used keyword research plugins in the past such as Yoast SEO, but eventually disabled it due to issues I was having with how it displayed posts in my Google Chrome browser. So I am hoping this will be worth
Monday 15 October 2012
New Microsoft Windows 8 Advert
I have been impressed with what I have seen from Microsoft recently and how they have been responding to the changing technology landscape. Whoever their advertising agency is, is doing a really great job to give Microsoft that much needed brand lift to be seen as current and trendy.
From what I have been seeing of their upcoming products (including Windows 8 and the MS Surface Tablet) the future is looking bright and just in time for Christmas shopping. The release of Windows 8 and the
From what I have been seeing of their upcoming products (including Windows 8 and the MS Surface Tablet) the future is looking bright and just in time for Christmas shopping. The release of Windows 8 and the
Sunday 14 October 2012
Mobile Landing Page Best Practices Infographic
I am publishing this infographic from Ion Interactive regarding the state of mobile and best practices for mobile marketing landing pages.
A recent study performed by Gomez showed that 74% of consumers will only wait up to five seconds for a website to load on their mobile device before leaving it. However the real deal breaker was that 46% wouldn't even return to the website on their mobile device if their first experience was not positive (usability issues).
Mobile marketing and mobile
A recent study performed by Gomez showed that 74% of consumers will only wait up to five seconds for a website to load on their mobile device before leaving it. However the real deal breaker was that 46% wouldn't even return to the website on their mobile device if their first experience was not positive (usability issues).
Mobile marketing and mobile
Thursday 11 October 2012
Wordpress Installation Service
I am personally a huge fan of Wordpress and whenever I am advising a client on setting up a new website I always thoroughly recommend it as their content management system (CMS). Many of the top online marketers currently use Wordpress along with large companies like eBay, Ford, The Wall Street Journal and Samsung to name but a few. Even celebrities like JayZ use Wordpress for their blog!
So when making the decision to use Wordpress you are joining an elite list of top companies and
So when making the decision to use Wordpress you are joining an elite list of top companies and
Wednesday 10 October 2012
e-Marketing Strategy 16: Optimise your Online Funnels
This strategy of optimising your online funnels is really a basic first step into the world of user experience (UX) design. Online UX is simply the process of ensuring that your clients leave your website having good memories of an enjoyable experience. It makes sense that people who have taken the time to interact with your website represent a great opportunity for your business. Optimising your online funnels is a great way of doing this, but how exactly does it work?
A funnel (in
A funnel (in
Tuesday 9 October 2012
e-Marketing Strategy 15: Postcard advertising
Have you thought of using postcard advertising to compliment the online advertising you have been doing in your business? If you haven’t it is arguably one of the most powerful direct mailing advertising options that exists to bring more strength and diversity to your marketing efforts. If you think it is a bit strange that I am including this strategy into an eMarketing course just keep reading because there are a few critical reasons I do so.
The growth of the Internet and online
The growth of the Internet and online
Monday 8 October 2012
e-Marketing Strategy 14: Great CRM
The best return on investment marketing strategy will always be giving great customer service to your existing clients. Not only does it improve the lifetime value of your existing clients but it also exponentially improves the results of yesterday’s strategy of getting great referrals.
A great example of great CRM (customer relationship management) is a company called Zappos. Every once in a while Zappos will upgrade the shipping of their client's orders to next day air delivery,
A great example of great CRM (customer relationship management) is a company called Zappos. Every once in a while Zappos will upgrade the shipping of their client's orders to next day air delivery,
Sunday 7 October 2012
e-Marketing Strategy 13: Ask for Referrals
If you already have clients why not leverage them by asking for referrals? It’s a great approach as long as your current customers are happy with the products and services you provide. By using the power of the Internet and social media you can really enhance the success of referral marketing.
By adding your current clients on social networks like LinkedIn you can see who they are connected with. If you see that one of their connections is a perfect fit for your company’s products
By adding your current clients on social networks like LinkedIn you can see who they are connected with. If you see that one of their connections is a perfect fit for your company’s products
Saturday 6 October 2012
e-Marketing Definition
[caption id="attachment_1646" align="aligncenter" width="604"] eMarketing is a multidisciplinary channel of constantly evolving technologies and best practices. Read the full definition below.[/caption]
e-Marketing (Electronic marketing) is the marketing of products and services using electronic media such as the Internet (which includes search marketing, email marketing, eCRM and social media marketing) but also now including the rapidly developing mobile marketing environment.
eMarketing is
e-Marketing (Electronic marketing) is the marketing of products and services using electronic media such as the Internet (which includes search marketing, email marketing, eCRM and social media marketing) but also now including the rapidly developing mobile marketing environment.
eMarketing is
e-Marketing Strategy 12: Affiliate Marketing
[caption id="attachment_1639" align="aligncenter" width="600"] Could an affiliate program be the next step in your business success?[/caption]
If your online marketing budget is tight, an affiliate program might be a great way to build an army of online salesmen for your company cost effectively. There will always be people willing to promote your products for a little slice of the pie (commissions). Affiliate marketing leverages this fact.
With affiliate marketing you only need to pay
If your online marketing budget is tight, an affiliate program might be a great way to build an army of online salesmen for your company cost effectively. There will always be people willing to promote your products for a little slice of the pie (commissions). Affiliate marketing leverages this fact.
With affiliate marketing you only need to pay
Friday 5 October 2012
e-Marketing Strategy 11: Pinterest Marketing
Have you begun pinning for your business yet? Pinterest is the new, rapidly growing social network on the block. In the little over two years that the website has been running (launched March 2010) it is now recognised to be the fourth biggest social network behind Facebook, Twitter and Linkedin. This is quite an accomplishment and for good reason because it is often called the Visual person's social network.
And there lies a key for your business to open up a whole new avenue of leads
And there lies a key for your business to open up a whole new avenue of leads
Thursday 4 October 2012
e-Marketing Strategy 10: Use Social Networks
From Facebook, Google Plus to Twitter all are popular social networking sites that your business can utilise. By creating profiles on each of these social networks you will find an additional avenue of leads and potential incoming traffic over time.
It will also strengthen your website’s SEO when you link the social networks to your own website. This can be especially powerful for the purposes of Local SEO, where you can add your business address to your social networks, which search
It will also strengthen your website’s SEO when you link the social networks to your own website. This can be especially powerful for the purposes of Local SEO, where you can add your business address to your social networks, which search
Wednesday 3 October 2012
Stopwatch Series: Answering Questions on Quora
Welcome to the first timing session from The eMarketing Coach. In this session we will be timing a new task in eMarketing, which can result in major benefits for your business. This task is answering questions on the website Quora.com.
By answering questions on Quora you establish yourself as an expert in your field, you build your followers and also you will be able to get new leads/clients. You can do all of this as long as you give great answers!
Now let us have a look at the
By answering questions on Quora you establish yourself as an expert in your field, you build your followers and also you will be able to get new leads/clients. You can do all of this as long as you give great answers!
Now let us have a look at the
e-Marketing Strategy 9: Use Deal Websites
[caption id="attachment_1588" align="aligncenter" width="400"] A deal website partnership could be the boost your business needs![/caption]
The most important thing to focus on in any new and established business is getting leads (lead flow) and then just as importantly how you deal with those leads through to the up-sell.
The first part of the equation of getting leads can be dramatically assisted by using large deal websites like Groupon and Living Social to drive new sales for
The most important thing to focus on in any new and established business is getting leads (lead flow) and then just as importantly how you deal with those leads through to the up-sell.
The first part of the equation of getting leads can be dramatically assisted by using large deal websites like Groupon and Living Social to drive new sales for
Tuesday 2 October 2012
e-Marketing Strategy 8: Google Places Page
[caption id="attachment_1563" align="aligncenter" width="400"] Have you claimed your Google Maps Place Page for your business? If not, you should continue reading...[/caption]
If you have not begun setting up a Google places page for your business you really should begin one as in yesterday.
This is especially true if you run a business where you welcome people into your premises such as a shop or even a professional services business where you have client meetings etc.
The reason for this
If you have not begun setting up a Google places page for your business you really should begin one as in yesterday.
This is especially true if you run a business where you welcome people into your premises such as a shop or even a professional services business where you have client meetings etc.
The reason for this
Monday 1 October 2012
e-Marketing Strategy 7: Answer Questions
I really like this eMarketing tactic because it’s not just about what you can get out of a situation but what you can give back and answering questions online heavily relies on this principle.
The concept is quite basic. On the Internet there are numerous websites that allow people to post questions and receive answers from the online community. A great example is Yahoo Answers and another website, which is soaring in popularity now is Quora.
The key to this tactic is to visit these
The concept is quite basic. On the Internet there are numerous websites that allow people to post questions and receive answers from the online community. A great example is Yahoo Answers and another website, which is soaring in popularity now is Quora.
The key to this tactic is to visit these
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