As we approach Christmas I'm sure a lot of people are wondering what the best mobile phone on the market is at this moment. In my mind there are three that stand out that should be on your radar, which would make an amazing Christmas gift.
The first option is the iconic iPhone and their latest release the iPhone 5
It is hard to accurately describe, but there is just something special about Apple products whether it be their Macbooks, their phones or their iPads. When you use them you will
Saturday, 22 December 2012
Wednesday, 12 December 2012
Cost to Build a Website
A lot of people who I have talked to have asked me what to expect in regards to the cost to build a website. Most people who are in the market for a new website either for their personal use or business use will go down the road of searching Google and getting overwhelmed by all the options and different costs individuals and companies are charging for a website build. So i thought I would break the process down into an easy to understand article for you, which will explain the key things that
Tuesday, 11 December 2012
Buffer App - Buffer Tool Review
I have been doing some research recently into social networking buffering tools and one that has really got my attention is a buffer tool called Buffer App. I honestly think I have found one of my new most trusted pieces of software that I will be using for myself and all client projects, it is that good. So let us delve in a little deeper shall we?
What exactly is a Buffer Tool?
A buffer tool like Buffer App essentially solves a major problem in social media marketing, which is, "How do I
What exactly is a Buffer Tool?
A buffer tool like Buffer App essentially solves a major problem in social media marketing, which is, "How do I
Youtube Mistake #3 – Skimping on the video description
Each YouTube video can be 5,000 characters long. This text is also indexed, so there are many opportunities to use words people search for. A little keyword research, like looking at Google’s suggestions or related search terms while you are searching, will give you lots of terms to use.
Make the description readable, compelling and engaging. Your description can be a mini-ad that accompanies the video’s message, perhaps a transcript of the speaker’s presentation, or more information
Make the description readable, compelling and engaging. Your description can be a mini-ad that accompanies the video’s message, perhaps a transcript of the speaker’s presentation, or more information
Sunday, 9 December 2012
gAnalytics for Android updated with real time data.
Hey fellow eMarketers just a quick update to mention that my favorite Analytics Android app has finally been updated with real time data.
This is big news for the app as real time data was the only reason that I kept the official Google Analytics Android app before.
However I will probably still keep it to see how the big G responds to this quality and now updated Analytics app.
Visit the Google play store to download gAnalytics if you have not already.
Paul
Saturday, 8 December 2012
Old Top Gear: Renault A610 & Venturi
In this 1992 episode of the Old Top Gear format, Jeremy Clarkson tests the Renault A610 vs the Venturi, both hot cars from France at the time.
Top Gear Season Blog
Saturday, 1 December 2012
<span style="color: #993300;">Online Marketing is the biggest breakthrough to occur in Marketing since the Printing Press</span>
Are you happy with the results your company is achieving online?
Attention: Business Owner / Marketing Director
Are you frustrated with the results you are getting from your online marketing? Is the return on investment (ROI) you are achieving needing to be improved? If you are like most businesses the answer is most certainly yes!
For good reason too as you simply don't have enough time to do the ever increasing list of actions involved in online marketing.
So you think you need a
Attention: Business Owner / Marketing Director
Are you frustrated with the results you are getting from your online marketing? Is the return on investment (ROI) you are achieving needing to be improved? If you are like most businesses the answer is most certainly yes!
For good reason too as you simply don't have enough time to do the ever increasing list of actions involved in online marketing.
So you think you need a
Wednesday, 28 November 2012
Leith Cycle Co
The Leith Cycle Co in Edinburgh has also got my attention along with the other cycle companies I have reviewed mainly because of its high placement in Google map results. So well done on that!
When I landed on the website I was presented with a clean and basic layout, which has always shown to increase engagement online. I also really like the picture they have of their shop, which really does look like a great place to visit.
I am also impressed that they have an email marketing list
When I landed on the website I was presented with a clean and basic layout, which has always shown to increase engagement online. I also really like the picture they have of their shop, which really does look like a great place to visit.
I am also impressed that they have an email marketing list
The Bike Chain
The Bike Chain in Edinburgh is another bike shop, which has got onto the radar of The eMarketing Coach for good reason. When you first land on the website you are presented with a range of options and images of cycling gear etc. to choose from. They have definitely gone for the more e-commerce website layout as compared to Ronde (reviewed here) who have gone for the more minimal stylish look.
However I really can't fault this at all as the website is well designed and gets straight to
However I really can't fault this at all as the website is well designed and gets straight to
Tuesday, 27 November 2012
Ronde Cycle Shop Edinburgh
This local business review by The eMarketing Coach is meant for the business owner and students of online marketing. If you are the business owner of Ronde Bicycle Outfitters it is suggested that you read this strategic review in full as it could result in a decent profit bonus if implemented sooner rather than later. Provided with compliments from the Coach.
What I like about this company?
I really like what this bicycle shop in Stockbridge, Edinburgh are doing with their website and
What I like about this company?
I really like what this bicycle shop in Stockbridge, Edinburgh are doing with their website and
Wednesday, 21 November 2012
Youtube Mistake #1 – Poor Choice of Video Title
The video’s title is one of the most important considerations when putting up a video. The name should describe the video and reflect your keywords, product, service or the problem the video addresses. The title is indexed (meaning searching lets people find it by name) and, if the title is something people look for, you have a good chance of being found.
The video title should also have your phone number in it. When your video comes up in a search, the entire title is high-lit, and having
The video title should also have your phone number in it. When your video comes up in a search, the entire title is high-lit, and having
Top 5 Mistakes Businesses Make with YouTube Marketing
YouTube is a video sharing site and powerful medium for advertising your business, services and products. YouTube is free, extremely popular and serves over 1 billion videos every day to viewers.
YouTube rivals Google for pure number of searches and people do search for information on products or services - just like yours. Imagine what it would mean to your business if people actively looking for your services found your video. They have a problem, look for a solution – and they find
YouTube rivals Google for pure number of searches and people do search for information on products or services - just like yours. Imagine what it would mean to your business if people actively looking for your services found your video. They have a problem, look for a solution – and they find
Tuesday, 20 November 2012
eMarketing Strategy
How to create competitive advantage in today's crowded eMarketing landscape
The world of online marketing (or what I prefer to call eMarketing) has changed immensely over the last few years. From the early days of email and search marketing pre 2000's to all the new developments in social media, mobile marketing and location based marketing over the last 5 years. This is both exciting but at the same time overwhelming especially for new entrants into the eMarketing industry and business
The world of online marketing (or what I prefer to call eMarketing) has changed immensely over the last few years. From the early days of email and search marketing pre 2000's to all the new developments in social media, mobile marketing and location based marketing over the last 5 years. This is both exciting but at the same time overwhelming especially for new entrants into the eMarketing industry and business
Conversion Mistake Five: A Failure To Communicate
Your customers don’t want to deal with faceless, anonymous web sites. They want to deal with real people like you, not a website.
You need to ‘get real’. Make sure you have contact information, including your address, phone number, even social profiles and links to free report landing pages on your main site.
Social profiles - such as your business on FaceBook or LinkedIn let prospects know you are a real business. Knowing who they are dealing with helps establish their sense of
You need to ‘get real’. Make sure you have contact information, including your address, phone number, even social profiles and links to free report landing pages on your main site.
Social profiles - such as your business on FaceBook or LinkedIn let prospects know you are a real business. Knowing who they are dealing with helps establish their sense of
Saturday, 17 November 2012
Conversion Mistake Four: Sending Visitors Off Your Site
Once you get people to your site, you want to keep them there, on your ‘money page’, until they pick up the phone, fill out a form, or click the ‘Buy’ button. Offer as few distractions at this point as possible – focus on converting this visitor into your next customer.
Navigation links, YouTube videos and related blog posts are all great ways to get people to your site. That is their purpose – to bring people to your sales page.
But once they are on your site, the rules
Navigation links, YouTube videos and related blog posts are all great ways to get people to your site. That is their purpose – to bring people to your sales page.
But once they are on your site, the rules
Conversion Mistake 3: No clear next action
When a visitor arrives at your site, they have no idea what you want them to do. You have to tell them what it is you want from them by giving them a clear next action to take. Each page has a desired outcome and you need to let them know what you expect them to do and why it is in their interests to do so.
Too many people write in ‘passive voice’ instead of ‘active voice’. They start sentences with ‘If you are interested in…’ or other ‘soft’ language. They are afraid of
Too many people write in ‘passive voice’ instead of ‘active voice’. They start sentences with ‘If you are interested in…’ or other ‘soft’ language. They are afraid of
Conversion Mistake 2: Hiding Important Information
As we said before, if people can’t find what they want quickly, they will move on quickly. They won’t hunt for what they need on your page – put it out front for them, where they can find it. Decide what your page is supposed to say to your customer, and then say it. The most common mistake in this area for local businesses is not having a telephone number clearly displayed on every page of the website.
Make it easy to find your name, location and your hours of operation, the key
Make it easy to find your name, location and your hours of operation, the key
Friday, 16 November 2012
Using LastPass Password manager
One of the craziest things about living in this new digital world is the amount of passwords we have to remember. This is especially true when you work in online marketing as I do.
Not only do you have to remember all your own passwords but also a lot of the passwords of your clients too. This is why I'm so happy I started to use a password manager called LastPass.
Now I had been using another password manager called RoboForms, which did the job fairly well but after trying LastPass I
Not only do you have to remember all your own passwords but also a lot of the passwords of your clients too. This is why I'm so happy I started to use a password manager called LastPass.
Now I had been using another password manager called RoboForms, which did the job fairly well but after trying LastPass I
Thursday, 15 November 2012
Conversion Mistake 1: Confusing and Distracting Visitors
A common misconception is that business owners think they only get one chance to sell their customers, so everything possible goes onto the page. It seems like a good idea – show as much as possible and cast the widest net.
But what happens when people come to your site? What they are looking for is lost among all the clutter. Internet searchers are impatient, and if they don’t see what they want in 8 seconds or less, they hit the ‘back’ button. When that happens, you have lost
But what happens when people come to your site? What they are looking for is lost among all the clutter. Internet searchers are impatient, and if they don’t see what they want in 8 seconds or less, they hit the ‘back’ button. When that happens, you have lost
Wednesday, 14 November 2012
Top 5 Reasons Your Website [Does Not] Convert
The vast majority of local customers start with a web search. The lion’s share of that traffic goes to the web sites on the front page of Google. You would think that if your website is on Google’s first page, prospects should pour in.
Lots of businesses throw time and money trying to get their website a first page. The problem is - once they get there, nothing happens.
All too often, local business owners find that valuable ‘page 1’ traffic doesn’t always turn into a stream
Lots of businesses throw time and money trying to get their website a first page. The problem is - once they get there, nothing happens.
All too often, local business owners find that valuable ‘page 1’ traffic doesn’t always turn into a stream
Conversion Mistake 1: Confusing and Distracting Visitors
A common misconception is that business owners think they only get one chance to sell their customers, so everything possible goes onto the page. It seems like a good idea – show as much as possible and cast the widest net.
But what happens when people come to your site? What they are looking for is lost among all the clutter. Internet searchers are impatient, and if they don’t see what they want in 8 seconds or less, they hit the ‘back’ button. When that happens, you’ve lost
But what happens when people come to your site? What they are looking for is lost among all the clutter. Internet searchers are impatient, and if they don’t see what they want in 8 seconds or less, they hit the ‘back’ button. When that happens, you’ve lost
Monday, 12 November 2012
Integrated Marketing Communications
Integrated marketing communications are the key to creating a powerful on-going marketing campaign that will serve your company for many years to come. We would go as far as to say that the difference between companies that were once small and those that stay small are that the larger the ones are applying this principle of integrated marketing media to their business plans.
Integrated marketing communications is based on the simple philosophy that each marketing media whether it be
Integrated marketing communications is based on the simple philosophy that each marketing media whether it be
Brand Strategy
Having an effective brand strategy has been important since the dawn of advertising. This is nothing new, however the increasing importance and vitality of a strong brand is being heightened even further because of the proliferation of online marketing and increasing areas where people can engage and appreciate your brand.
Case in point is social media where a consistent well designed personal or corporate brand that is duplicated across all media touch points will make you stand head
Case in point is social media where a consistent well designed personal or corporate brand that is duplicated across all media touch points will make you stand head
Commercial Photography
A picture speaks a thousands words!
This is especially true in the world of online marketing where attention spans are limited and the ever looming back button is always present. So to win the game of online marketing you need every strategic asset you can get and winning commercial photography is definitely one of these assets.
Our commercial photographer is the highly creative and engaging Rachel Vernall who has an eye for detail and capturing the winning shots that best illustrate
This is especially true in the world of online marketing where attention spans are limited and the ever looming back button is always present. So to win the game of online marketing you need every strategic asset you can get and winning commercial photography is definitely one of these assets.
Our commercial photographer is the highly creative and engaging Rachel Vernall who has an eye for detail and capturing the winning shots that best illustrate
SEO Copywriting
SEO Copywriting combines two powerful forces together to create a sum greater than the parts. Search engine optimisation (SEO) is the lifeblood of many online businesses and when combined with the power of words you have a recipe for something special indeed.
Now there are two ways that conventional copy-writing can go online.
Copy written for search engines not humans
I am sure we have all had times when we have landed on a website and something just didn't feel quite right.
Now there are two ways that conventional copy-writing can go online.
Copy written for search engines not humans
I am sure we have all had times when we have landed on a website and something just didn't feel quite right.
Google Analytics Training
Paul Therond is a qualified Google Analytics consultant and on any given day you will find him deep in Google Analytics and other tools to find opportunities for himself and clients.
However the sad truth is that most business owners don't fully appreciate the power of Google Analytics and the profitable insights that can be gleaned.
However to be perfectly honest most business owners should not be focusing on this type of analysis but rather have people in place who have done Google
However the sad truth is that most business owners don't fully appreciate the power of Google Analytics and the profitable insights that can be gleaned.
However to be perfectly honest most business owners should not be focusing on this type of analysis but rather have people in place who have done Google
Website Optimisation
Website optimisation is the name that I give to the service most people associate with getting a website designed. It is a key distinction and the reason I prefer to call it this is to illustrate an important point, "Your website is never fully designed."
Your website whether it is 2 years old or 2 hours old is never fully completed as to compete in the ever changing world of online marketing it is going to have to adapt to a number of things that regularly change.
New
Your website whether it is 2 years old or 2 hours old is never fully completed as to compete in the ever changing world of online marketing it is going to have to adapt to a number of things that regularly change.
New
PPC Management
PPC Management (pay per click management) is an integral part of any online marketing campaign. The reason is primarily because of how quickly results can be achieved using PPC platforms such as Google Adwords, Facebook Ads and Linkedin Ads.
The results that are achieved from these PPC platforms can then be reinvested to created a stronger, more diversified integrated marketing mix that will significantly compound the return on investment of your marketing both online and offline.
If
The results that are achieved from these PPC platforms can then be reinvested to created a stronger, more diversified integrated marketing mix that will significantly compound the return on investment of your marketing both online and offline.
If
Sunday, 11 November 2012
Bulk Email Marketing
Bulk email marketing is arguably still one of the most effective online marketing strategies available to businesses. Give me one week with a business that is not currently using email marketing and within one week you could easily have 4-7 new sales in your business by using an effective bulk email marketing campaign.
Is this spamming you may ask?
Well no, it is only SPAM if you send marketing messages to people who don't know you and have not requested your information. There are
Is this spamming you may ask?
Well no, it is only SPAM if you send marketing messages to people who don't know you and have not requested your information. There are
Social Media Optimisation
Do you have a Twitter account, Facebook account or maybe even a Pinterest or Foursquare places account? Well if so that puts you ahead of a vast majority of other businesses.
However the real the question I now ask is "How is all these social media channels working in your business?" Most businesses if they are honest will realise they are nowhere near where they want to be in having an effective social strategy. This is where social media optimisation as provided by Paul Therond comes
However the real the question I now ask is "How is all these social media channels working in your business?" Most businesses if they are honest will realise they are nowhere near where they want to be in having an effective social strategy. This is where social media optimisation as provided by Paul Therond comes
Mobile Marketing Agency Service
When dealing with Paul one of the key aspects he will look at is your mobile marketing strategy and how we can act as your mobile marketing agency by identifying local trends and plans of actions suited to your business.
The explosive growth of mobile marketing and specifically smart phones means that any business that does not take hold of it will be left behind by their competitors. Or if you are currently feeling the heat when it comes to the current recession and are needing more
The explosive growth of mobile marketing and specifically smart phones means that any business that does not take hold of it will be left behind by their competitors. Or if you are currently feeling the heat when it comes to the current recession and are needing more
Friday, 9 November 2012
Local SEO Services
Paul Therond provides a range of Local SEO Services that will generate new leads for local businesses of all types. This is done through the creation and optimisation of Google Local Places listings, which are now often promoted to the top of Google for local based searches.
What is an example of a local search? A local search could include for example "Florist in London", which when searched you will see a Google Map showing various options to choose from in London. The power in this
What is an example of a local search? A local search could include for example "Florist in London", which when searched you will see a Google Map showing various options to choose from in London. The power in this
Webmaster SEO Training
The most important part of any website design project is the point where the web designer/developer delivers the completed project. At this point most website owners can feel quite overwhelmed and not really know what to do or how to do it properly. Being an effective webmaster or more specifically Webmaster SEO practitioner is a skill that needs to be learnt and the reason this service is being offered.
Too many websites suffer at this point due to a lack of skills and knowledge on the
Too many websites suffer at this point due to a lack of skills and knowledge on the
Wednesday, 7 November 2012
Making Your Website Lightning Fast!
Disabling Shareaholic Wordpress plugin and other tweaks
Something I can be quite fanatical about is website speed and it is for good reason as search engines like Google are now actually promoting faster websites higher in their rankings. There has also been data that has shown that 40% of website users will abandon a website if it takes longer than 3 seconds to load.
So it is with good reason that I am fanatical about it and as a business and website owner I think you should be too. So
Something I can be quite fanatical about is website speed and it is for good reason as search engines like Google are now actually promoting faster websites higher in their rankings. There has also been data that has shown that 40% of website users will abandon a website if it takes longer than 3 seconds to load.
So it is with good reason that I am fanatical about it and as a business and website owner I think you should be too. So
Sunday, 4 November 2012
Jelly Bean i9000 ROM
I have decided to post this update on what I now feel are the best Jelly Bean i9000 ROM options for the Samsung Galaxy S. This has been a long road for me with testing a lot of different options and continuously flashing a different ROM option whenever I would notice a bug or something that I just personally didn't like. I also understand that choosing a custom ROM is quite a personal decision and for this I will be giving a write up on three options you should have a look at for the
Tuesday, 30 October 2012
Need more ROI Online?
Dear business owner,
Are you frustrated with the results you are getting from your online marketing? Is the eMarketing return on investment you are achieving needing to be looked at? Well if you are like most business owners the answer is yes!
The reason is quite simple, you just don't have all the time to do the ever changing lists of actions for online marketing.
This is where The eMarketing Coach (Paul Therond) can step in and identify your personalised keys to online success
Are you frustrated with the results you are getting from your online marketing? Is the eMarketing return on investment you are achieving needing to be looked at? Well if you are like most business owners the answer is yes!
The reason is quite simple, you just don't have all the time to do the ever changing lists of actions for online marketing.
This is where The eMarketing Coach (Paul Therond) can step in and identify your personalised keys to online success
How you can identify and (fire) your worst clients!
Your worst clients are doing nothing but hold you back, so in this article we are going to have a look at a step by step process to firing them for the benefit of you and your best clients.
In your business you more than likely have the 80/20 rule in operation. 80% of your clients are a joy to work with (appreciate your service and pay on time etc.) but 20% are a nightmare. The resources, attention and fire dousing you have to do with them actually affects your ability to truly serve the
In your business you more than likely have the 80/20 rule in operation. 80% of your clients are a joy to work with (appreciate your service and pay on time etc.) but 20% are a nightmare. The resources, attention and fire dousing you have to do with them actually affects your ability to truly serve the
Tuesday, 16 October 2012
SEO Keyword Suggestions by HitTail
As I logged into my Wordpress dashboard this evening I noticed a new plugin called SEO Keyword Suggestions by HitTail version 1.01. Now this was something that immediately got my attention as I am looking for a new keyword research tool built straight into the Wordpress dashboard.
I have used keyword research plugins in the past such as Yoast SEO, but eventually disabled it due to issues I was having with how it displayed posts in my Google Chrome browser. So I am hoping this will be worth
I have used keyword research plugins in the past such as Yoast SEO, but eventually disabled it due to issues I was having with how it displayed posts in my Google Chrome browser. So I am hoping this will be worth
Monday, 15 October 2012
New Microsoft Windows 8 Advert
I have been impressed with what I have seen from Microsoft recently and how they have been responding to the changing technology landscape. Whoever their advertising agency is, is doing a really great job to give Microsoft that much needed brand lift to be seen as current and trendy.
From what I have been seeing of their upcoming products (including Windows 8 and the MS Surface Tablet) the future is looking bright and just in time for Christmas shopping. The release of Windows 8 and the
From what I have been seeing of their upcoming products (including Windows 8 and the MS Surface Tablet) the future is looking bright and just in time for Christmas shopping. The release of Windows 8 and the
Sunday, 14 October 2012
Mobile Landing Page Best Practices Infographic
I am publishing this infographic from Ion Interactive regarding the state of mobile and best practices for mobile marketing landing pages.
A recent study performed by Gomez showed that 74% of consumers will only wait up to five seconds for a website to load on their mobile device before leaving it. However the real deal breaker was that 46% wouldn't even return to the website on their mobile device if their first experience was not positive (usability issues).
Mobile marketing and mobile
A recent study performed by Gomez showed that 74% of consumers will only wait up to five seconds for a website to load on their mobile device before leaving it. However the real deal breaker was that 46% wouldn't even return to the website on their mobile device if their first experience was not positive (usability issues).
Mobile marketing and mobile
Thursday, 11 October 2012
Wordpress Installation Service
I am personally a huge fan of Wordpress and whenever I am advising a client on setting up a new website I always thoroughly recommend it as their content management system (CMS). Many of the top online marketers currently use Wordpress along with large companies like eBay, Ford, The Wall Street Journal and Samsung to name but a few. Even celebrities like JayZ use Wordpress for their blog!
So when making the decision to use Wordpress you are joining an elite list of top companies and
So when making the decision to use Wordpress you are joining an elite list of top companies and
Wednesday, 10 October 2012
e-Marketing Strategy 16: Optimise your Online Funnels
This strategy of optimising your online funnels is really a basic first step into the world of user experience (UX) design. Online UX is simply the process of ensuring that your clients leave your website having good memories of an enjoyable experience. It makes sense that people who have taken the time to interact with your website represent a great opportunity for your business. Optimising your online funnels is a great way of doing this, but how exactly does it work?
A funnel (in
A funnel (in
Tuesday, 9 October 2012
e-Marketing Strategy 15: Postcard advertising
Have you thought of using postcard advertising to compliment the online advertising you have been doing in your business? If you haven’t it is arguably one of the most powerful direct mailing advertising options that exists to bring more strength and diversity to your marketing efforts. If you think it is a bit strange that I am including this strategy into an eMarketing course just keep reading because there are a few critical reasons I do so.
The growth of the Internet and online
The growth of the Internet and online
Monday, 8 October 2012
e-Marketing Strategy 14: Great CRM
The best return on investment marketing strategy will always be giving great customer service to your existing clients. Not only does it improve the lifetime value of your existing clients but it also exponentially improves the results of yesterday’s strategy of getting great referrals.
A great example of great CRM (customer relationship management) is a company called Zappos. Every once in a while Zappos will upgrade the shipping of their client's orders to next day air delivery,
A great example of great CRM (customer relationship management) is a company called Zappos. Every once in a while Zappos will upgrade the shipping of their client's orders to next day air delivery,
Sunday, 7 October 2012
e-Marketing Strategy 13: Ask for Referrals
If you already have clients why not leverage them by asking for referrals? It’s a great approach as long as your current customers are happy with the products and services you provide. By using the power of the Internet and social media you can really enhance the success of referral marketing.
By adding your current clients on social networks like LinkedIn you can see who they are connected with. If you see that one of their connections is a perfect fit for your company’s products
By adding your current clients on social networks like LinkedIn you can see who they are connected with. If you see that one of their connections is a perfect fit for your company’s products
Saturday, 6 October 2012
e-Marketing Definition
[caption id="attachment_1646" align="aligncenter" width="604"] eMarketing is a multidisciplinary channel of constantly evolving technologies and best practices. Read the full definition below.[/caption]
e-Marketing (Electronic marketing) is the marketing of products and services using electronic media such as the Internet (which includes search marketing, email marketing, eCRM and social media marketing) but also now including the rapidly developing mobile marketing environment.
eMarketing is
e-Marketing (Electronic marketing) is the marketing of products and services using electronic media such as the Internet (which includes search marketing, email marketing, eCRM and social media marketing) but also now including the rapidly developing mobile marketing environment.
eMarketing is
e-Marketing Strategy 12: Affiliate Marketing
[caption id="attachment_1639" align="aligncenter" width="600"] Could an affiliate program be the next step in your business success?[/caption]
If your online marketing budget is tight, an affiliate program might be a great way to build an army of online salesmen for your company cost effectively. There will always be people willing to promote your products for a little slice of the pie (commissions). Affiliate marketing leverages this fact.
With affiliate marketing you only need to pay
If your online marketing budget is tight, an affiliate program might be a great way to build an army of online salesmen for your company cost effectively. There will always be people willing to promote your products for a little slice of the pie (commissions). Affiliate marketing leverages this fact.
With affiliate marketing you only need to pay
Friday, 5 October 2012
e-Marketing Strategy 11: Pinterest Marketing
Have you begun pinning for your business yet? Pinterest is the new, rapidly growing social network on the block. In the little over two years that the website has been running (launched March 2010) it is now recognised to be the fourth biggest social network behind Facebook, Twitter and Linkedin. This is quite an accomplishment and for good reason because it is often called the Visual person's social network.
And there lies a key for your business to open up a whole new avenue of leads
And there lies a key for your business to open up a whole new avenue of leads
Thursday, 4 October 2012
e-Marketing Strategy 10: Use Social Networks
From Facebook, Google Plus to Twitter all are popular social networking sites that your business can utilise. By creating profiles on each of these social networks you will find an additional avenue of leads and potential incoming traffic over time.
It will also strengthen your website’s SEO when you link the social networks to your own website. This can be especially powerful for the purposes of Local SEO, where you can add your business address to your social networks, which search
It will also strengthen your website’s SEO when you link the social networks to your own website. This can be especially powerful for the purposes of Local SEO, where you can add your business address to your social networks, which search
Wednesday, 3 October 2012
Stopwatch Series: Answering Questions on Quora
Welcome to the first timing session from The eMarketing Coach. In this session we will be timing a new task in eMarketing, which can result in major benefits for your business. This task is answering questions on the website Quora.com.
By answering questions on Quora you establish yourself as an expert in your field, you build your followers and also you will be able to get new leads/clients. You can do all of this as long as you give great answers!
Now let us have a look at the
By answering questions on Quora you establish yourself as an expert in your field, you build your followers and also you will be able to get new leads/clients. You can do all of this as long as you give great answers!
Now let us have a look at the
e-Marketing Strategy 9: Use Deal Websites
[caption id="attachment_1588" align="aligncenter" width="400"] A deal website partnership could be the boost your business needs![/caption]
The most important thing to focus on in any new and established business is getting leads (lead flow) and then just as importantly how you deal with those leads through to the up-sell.
The first part of the equation of getting leads can be dramatically assisted by using large deal websites like Groupon and Living Social to drive new sales for
The most important thing to focus on in any new and established business is getting leads (lead flow) and then just as importantly how you deal with those leads through to the up-sell.
The first part of the equation of getting leads can be dramatically assisted by using large deal websites like Groupon and Living Social to drive new sales for
Tuesday, 2 October 2012
e-Marketing Strategy 8: Google Places Page
[caption id="attachment_1563" align="aligncenter" width="400"] Have you claimed your Google Maps Place Page for your business? If not, you should continue reading...[/caption]
If you have not begun setting up a Google places page for your business you really should begin one as in yesterday.
This is especially true if you run a business where you welcome people into your premises such as a shop or even a professional services business where you have client meetings etc.
The reason for this
If you have not begun setting up a Google places page for your business you really should begin one as in yesterday.
This is especially true if you run a business where you welcome people into your premises such as a shop or even a professional services business where you have client meetings etc.
The reason for this
Monday, 1 October 2012
e-Marketing Strategy 7: Answer Questions
I really like this eMarketing tactic because it’s not just about what you can get out of a situation but what you can give back and answering questions online heavily relies on this principle.
The concept is quite basic. On the Internet there are numerous websites that allow people to post questions and receive answers from the online community. A great example is Yahoo Answers and another website, which is soaring in popularity now is Quora.
The key to this tactic is to visit these
The concept is quite basic. On the Internet there are numerous websites that allow people to post questions and receive answers from the online community. A great example is Yahoo Answers and another website, which is soaring in popularity now is Quora.
The key to this tactic is to visit these
Sunday, 30 September 2012
e-Marketing Strategy 6: Write 101 Guides
One of the best ways to stand out from your competitors is not to simply write blog posts but write full blown 101 guides (easy to understand) on topics that your target market would find interesting. Case in point, you are reading one right now, which I determined would add massive value to my readers and clients.
The key with these type of guides is to be very thorough in dealing with the topic matter. By creating these free resources you will get a lot of natural traffic but also a lot of
The key with these type of guides is to be very thorough in dealing with the topic matter. By creating these free resources you will get a lot of natural traffic but also a lot of
Fixing sidebars in Wordpress Twenty Eleven Theme
After a lot of thought I finally decided to take the plunge and change the Wordpress theme I am using for this site to the default template Wordpress comes with called Twenty Eleven.
I was running a theme called Yashfa before, which I really did like, but the theme was over 2 years old and was lacking some of the features I needed for my future plans for this website. It was not a decision I took lightly because as I always say to my clients, "You need to be careful of distractions in your
I was running a theme called Yashfa before, which I really did like, but the theme was over 2 years old and was lacking some of the features I needed for my future plans for this website. It was not a decision I took lightly because as I always say to my clients, "You need to be careful of distractions in your
Saturday, 29 September 2012
The eMarketing Stopwatch Series
[caption id="attachment_1365" align="alignleft" width="203"] eMarketing tasks timed for you.[/caption]
Every day eMarketing tasks timed and analysed for your information and cost reductions.
Every good coach will always have a stopwatch at the ready. To be able to move onto new levels of performance and profits you need to know your numbers.
One of the biggest frustrations people have with online marketing is how long everything takes to complete. The amount of time required to write
Every day eMarketing tasks timed and analysed for your information and cost reductions.
Every good coach will always have a stopwatch at the ready. To be able to move onto new levels of performance and profits you need to know your numbers.
One of the biggest frustrations people have with online marketing is how long everything takes to complete. The amount of time required to write
e-Marketing Strategy 5: Forum Commenting
This one is related to the first strategy of posting comments on blogs and it is powerful for all the same reasons. However most people that have been online might look at this and say forums are so old school and are they really that popular?
The answer is a heartfelt yes and there are still many thousands of them that are incredibly active and focused for every topic you can think of and a great example is Yahoo Message boards.
For this strategy to work you still need to provide good
The answer is a heartfelt yes and there are still many thousands of them that are incredibly active and focused for every topic you can think of and a great example is Yahoo Message boards.
For this strategy to work you still need to provide good
Friday, 28 September 2012
Can 'Reverse SEO' Help Restore My Business Reputation Online?
Below we have a guest blog post by Andrea Moro.
Whatever your business is, a good online reputation is invaluable. The internet is one of the biggest ways in which a potential customer can discover your business. It’s also one of the biggest, and easiest, ways to damage your business reputation.
As any successful business owner understands, a good reputation will go a long way to increasing your customers and profit. Likewise, a bad reputation will decrease this. With the
Whatever your business is, a good online reputation is invaluable. The internet is one of the biggest ways in which a potential customer can discover your business. It’s also one of the biggest, and easiest, ways to damage your business reputation.
As any successful business owner understands, a good reputation will go a long way to increasing your customers and profit. Likewise, a bad reputation will decrease this. With the
e-Marketing Strategy 4: Implement SEO
SEO (search engine optimisation) is the process of getting your website ranked higher on search engines like Google, Bing and Yahoo. Google is the most popular search engine in the world and is directly related to the success of numerous online millionaires, so why wouldn’t you want to begin implementing it on your website?
One way of doing this is to hire a SEO firm, but this can be expensive for the reputable ones. So if budget is tight, another way is to learn it yourself by reading the
One way of doing this is to hire a SEO firm, but this can be expensive for the reputable ones. So if budget is tight, another way is to learn it yourself by reading the
Thursday, 27 September 2012
e-Marketing Strategy 3: Begin Blogging
If you don’t have a blog it really is a great time to get one now. Increasingly we are seeing that the websites that have solid and interesting content are the ones that are doing the best online. This is being aided by Google promoting websites like this to the top of their listings.
A blog is one of the best ways of getting good content out on masse and is the main reason my website in the beginning went from below 200 unique visitors to well over 3000 in just 6 weeks!
If you want
A blog is one of the best ways of getting good content out on masse and is the main reason my website in the beginning went from below 200 unique visitors to well over 3000 in just 6 weeks!
If you want
Wednesday, 26 September 2012
e-Marketing Definition
e-Marketing (Electronic marketing) is the marketing of products and services using electronic media such as the Internet (which includes search marketing, email marketing and social media marketing ) but also including the rapidly developing mobile marketing.
eMarketing is often used as a replacement term for Internet advertising but as can be seen from the above it is a wider umbrella name for more media options than simply Internet as it also includes mobile marketing and the increasing
eMarketing is often used as a replacement term for Internet advertising but as can be seen from the above it is a wider umbrella name for more media options than simply Internet as it also includes mobile marketing and the increasing
e-Marketing Strategy 2: Email Marketing
Email marketing you say? Isn’t that just spamming people?
Well that is probably the biggest misconception about email marketing! You are only spamming someone when you send any form of advertising message (email or other) to someone who has not given their consent to receiving that information from you.
Don’t let this little misconception keep you from building one of the most important eMarketing and business metrics in your company, your customer and leads database.
New
Well that is probably the biggest misconception about email marketing! You are only spamming someone when you send any form of advertising message (email or other) to someone who has not given their consent to receiving that information from you.
Don’t let this little misconception keep you from building one of the most important eMarketing and business metrics in your company, your customer and leads database.
New
Tuesday, 25 September 2012
Blog Commenting
If your website is in the category of receiving under 1000 unique visitors per month this little strategy is arguably one of your greatest options. There are millions of blogs on virtually every single topic on the planet. If you can find the ones that are related to your business and post insightful comments on them, you will start to see a positive effect.
When you leave an insightful & informative comment it will cause people to pay more attention to what you are saying and likely visit
When you leave an insightful & informative comment it will cause people to pay more attention to what you are saying and likely visit
eMarketing on a Budget
16 eMarketing Strategies
For Small Online Marketing Budgets
Are you struggling to market your company online?
You are not the only one! Especially when doing it in times when budgets are tight.
If this describes yourself you need not worry as there are numerous people just like you that were able to create amazing success stories on shoestring budgets. This special online series on “eMarketing Strategies for small online marketing budgets” will give you the
Monday, 24 September 2012
Will the iPhone 5 overheat?
I am busy looking at the live blogging event of the iPhone 5 announcement today and can't help but wonder whether this new iPhone might suffer from overheating issues like the New iPad?
As I am listening I am hearing Phil Schiller of Apple talk about all these new enhancements to the iPhone 5 and how all the components that make it up are getting smaller and smaller more than likely to fit a much larger battery.
This larger battery is needed to power up the new features in the iPhone
As I am listening I am hearing Phil Schiller of Apple talk about all these new enhancements to the iPhone 5 and how all the components that make it up are getting smaller and smaller more than likely to fit a much larger battery.
This larger battery is needed to power up the new features in the iPhone
iPhone 5 stickers for iPhone 4 and 4S
Today is the big day that the iPhone 5 officially is released in select countries. If you are feeling a little glum that you were not in the queues waiting to upgrade your iPhone 4 or 4S there may be a crafty little solution that will at least make everybody else think you upgraded.
These iPhone 4 and 4S stickers magically convert your beloved iPhone to what appears to be the iPhone 5.
The stickers give your old iPhone the new two tone metalic look that the new iPhone 5 has. According
These iPhone 4 and 4S stickers magically convert your beloved iPhone to what appears to be the iPhone 5.
The stickers give your old iPhone the new two tone metalic look that the new iPhone 5 has. According
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